OPPSN Ontario
Driving Donations Through Digital
OPPSN (Ontario) is a non-profit organization dedicated to community welfare and social impact across Canada and the United States. With a mission to amplify their reach and drive meaningful donations, they partnered with Marketo360 to transform their digital marketing strategy.
Through targeted performance marketing campaigns, Marketo360 helped OPPSN scale their fundraising efforts from $2K to $10K in under 2 months, proving that data-driven optimization can deliver measurable ROI even in the non-profit sector.
Let's Work TogetherCampaign Impact
The Project
THE CHALLENGE
OPPSN Ontario needed to significantly increase their donation revenue through digital channels. With limited brand awareness in the digital space, the organization required a strategic approach to reach potential donors and convert them effectively.
The challenge was to create campaigns that resonated emotionally while maintaining cost-efficiency and delivering measurable returns on investment.
THE Marketo360 APPROACH
Marketo360 developed and managed performance marketing campaigns focused on lead generation and donor acquisition. By leveraging data-driven optimization techniques, the team identified the most responsive audience segments.
The strategy included multi-channel advertising across Meta and Google platforms, with continuous A/B testing of ad creatives, targeting parameters, and landing page experiences to maximize conversion rates.
Regular performance monitoring and real-time bid adjustments ensured that every dollar spent was optimized for maximum impact, allowing OPPSN to scale their campaigns confidently.
THE RESULTS
For OPPSN (Ontario), Marketo360 delivered performance marketing campaigns that increased donations and raised from $2K to $10K in under 2 months, delivering measurable ROI through data-driven optimization.
The campaigns not only achieved immediate fundraising targets but also established a sustainable digital marketing framework that continues to drive donations and donor engagement.
LET'S WORK TOGETHER
If you have a business you are looking to scale through digital marketing, make an enquiry at CEEK to set up the initial call to align on goals and discuss how they can be achieved.