Image-1993
Improving ROAS Across Two Markets
Image-1993 is an ecommerce brand operating across Pakistan and the UK, requiring a digital marketing approach that could effectively bridge two very different consumer markets with tailored advertising strategies.
Marketo360 managed their digital marketing campaigns across both markets, achieving a 10% increase in ROAS through targeted advertising and optimized campaign strategies.
Let's Work TogetherCampaign Impact
The Project
THE CHALLENGE
Image-1993 needed to improve their return on ad spend across two distinct markets — Pakistan and the UK — each requiring different targeting approaches, creative strategies, and bidding optimizations.
The brand needed a data-driven partner capable of identifying inefficiencies in existing campaigns and systematically improving performance.
THE Marketo360 APPROACH
Marketo360 conducted a thorough audit of existing campaigns and developed market-specific strategies for Pakistan and the UK, ensuring that targeting, creative, and messaging were optimized for each audience.
Advanced campaign optimization techniques, including audience segmentation, creative A/B testing, and bid strategy refinement, were applied to maximize return on every advertising dollar spent.
Ongoing performance monitoring and regular reporting ensured transparency and continuous improvement across all campaign metrics.
THE RESULTS
Marketo360 achieved a 10% increase in ROAS for Image-1993 across Pakistan and the UK through targeted advertising and optimized campaign strategies.
The improved performance framework established a stronger foundation for sustained digital marketing success across both markets.
LET'S WORK TOGETHER
If you have a business you are looking to scale through digital marketing, make an enquiry at CEEK to set up the initial call to align on goals and discuss how they can be achieved.